This is our agenda! If you’re attending the third edition of the Android Developer Conference don’t miss the opportunity to learn about Android on the Intel Architecture. We’re offering great technical sessions for Android developers: Developing and Optimizing for Atom Processor-Based Platforms Presenters: Ashok Emani, Rekha Raghu and Dave Valdovinos Date: May 15, 4:00-5:15pm In this session, you will learn about developing Android applications for Intel Atom processor-based tablets and smartphones. This session will address porting native libraries using x86 NDK, tips and tricks for identifying and removing performance bottlenecks, and identifying optimization opportunities to make your apps run best on Intel Atom-based tablets and smartphones. In addition, attendees will learn how to develop multi-platform apps with techniques that has been applied to a real life application. Attendees will also learn about valuable technical resources available to developers through the Android Developer Community at www.intel.com/software/android. Attendees should have a basic understanding of Android app development. Tips, Tools and Technology for Android on Intel Architecture Presenters: Josh Doss, Ashok Emani, Margaret LaBrecque and Dave Valdovinos Date: May 17, 11:45am-12:15pm Get on the ground floor of creating amazing apps for the mobile technology of tomorrow. When you optimize your app for Android on the Intel Architecture platform, you are opening the door to a new world of opportunities. In this session, you will learn about the Android Gingerbread and ICS x86 emulator image add-ons and how to use them in conjunction with the Intel Hardware Accelerated Execution Manager, allowing the emulator to run at near native speed. In addition, learn how the Intel Graphics Performance Analyzer for Android can help optimize games, media, and other graphics-intensive applications. Finally, get tips on how to create NDK-based Android apps for Intel Atom processor-based devices. And also many other activities such as: Some amazing demonstrations on our booth (#700) and also a short presentation as part of the “Lightning Talks”. Demos: 1. Android Developer Community program The team from the Intel® Developer Community for Android* will be on-hand to present, demonstrate and answer questions about the valuable resources available on this site. 2. Key apps on a smartphone or tablet A demonstration of Android apps that have been enabled for Intel® Atom™ processor based devices including smartphones and tablets. 3. Intel® GPA for Android A demonstration of the Intel® Graphics Performance Analyzer (GPA) for Android. GPA is an easy-to-use suite of optimization tools for analyzing and optimizing games, media, and other graphics intensive applications. 4. X86 emulator and HW acceleration manager A demonstration of the performance of an app on Android ICS using the Intel® Hardware Accelerated Execution Manager (Intel® HAXM). Intel® HAXM allows for faster Android emulation on Intel VT enabled systems. Lightning Talk: Device compatibility and App launch anxiety on Intel Atom processor based smartphones Presenter: Hemanth Kumar Date: Tuesday, May 15, 5:30 pm (As part of the Android Lightning Talks.)
Posts Tagged ‘technology’
Intel Software at AnDevCon
Posted in Software Tools 
Tags: ashok-emani, based-platforms, Graphics, intel, intel-atom, intel-graphics, manager, Mobile, Performance, session, technology, Tools 
Comments OffIntel Developer Forum is coming to São Paulo, Brazil!
Intel Developer Forum (IDF) is coming to Brazil for the first time in Intel history! We’re partnering with members of the Intel® Software Partner Program in our booth and sessions, and we’re extremely excited to meet other software developers and ISVs in Brazil. If you’re not attending in person, we’ll make sure to keep you updated on the announcements and excitement online in both Portuguese and English. Check out of our upcoming software sessions below and the full IDF Brazil website for full event details. Next week, we’ll meet the Intel Software team in Brazil, share some exciting news from IDF, and announce some new opportunities for developers to partner with Intel! Pre-IDF Activity on May 14: Gaming roundtable: Intel representatives, CEOs, Software developers, Game Associations, professors and investors will meet to discuss the game industry in Brazil Intel Software Booth Demos: Totvs & Pixeon – Success Stories, Intel® Software Partner Program Totvs is a leader in emerging markets, one of the largest ISVs in Latin America, and the world’s 6th largest ERP developer. Totvs offers a wide variety of vertical solutions for virtually all sizes of companies, allowing growth in different market segments. In the booth, Totvs will showcase how they benefited from partnering with the Intel® Software Partner Program and Intel® Software Network. Pixeon , a Brazilian ISV of approximately 50 people, was founded in 2003 and specializes in digital medical imaging. Its solutions provide high quality imaging for diagnosis and speed to generate medical reports (“laudos”), as well as technologies that allow visualization and analysis through the internet using mobile devices. Pixeon joined the Intel Software Partner Program in early 2012. Through the Intel Software Partner Program, Pixeon has made performance improvements that impact user experience and making it better and more productive. Pixeon continues to work with Intel development tools to improve their software and incorporating new technologies into their products. McAfee®: Complete Cross-Device Protection McAfee offers extensive protection for all your devices to safeguard you wherever you connect. This comprehensive protection is always on, protecting every facet of your digital life. It delivers a worry free online experience from the latest malware protection to keeping your kids away from inappropriate content. Incorporated in McAfee’s consumer portfolio is McAfee Mobile Security that will locate, lock, or wipe a lost or stolen device. Improve Cloud Efficiency and Manageability with Intel® Intelligent Power Node Manager Power takes a large part in Cloud Operation TCO. This demo will show how to take advantage of the Intel® Intelligent Power Node Manager to monitor and control the power cost of your cloud in an intelligent way. In the Cloud System, power and thermal information is retrieved from host servers through Intel® Intelligent Power Node Manager. Based on predefined policy, the Cloud System makes use of the power information both for resource monitoring and power control, as well as intelligent VM scheduling and life-cycle management. The demo also shows the application of this technology in top cloud vendors. Intel AppUp(SM) Developer Program Get the most out of your PC and Ultrabook™ with apps and digital content from the Intel AppUp(SM) center. Discover how to create apps with the free resources found in the Intel AppUp(SM) Developer Program. ISN – Developing optimized Windows applications for Intel Platforms Learn about performance analysis and how to improve your overall user experience on PC systems. Tutorials and sessions will be given throughout the day. Both Intel and Microsoft* tools will be showcased. Using the Yocto Project* Open Source Hob GUI for Embedded Linux OS Image Creation See the Hob graphical user interface in action as it’s used to create a personal NAS device on an Intel® Atom™ based platform. Hob is an efficient customization tool which provides several well defined processes to efficiently assist users with varied experience levels to quickly create a Linux OS image using the Yocto Project. This tool will allow those with limited Linux skills to easily generate a target board image, while providing more depth to hackers and experienced Linux users. Android* Ice Cream Sandwich Demo Running On An Intel® Z2460™ This is an Android* Ice Cream Sandwich demo running on an Intel® Z2460™ processor. This demo shows the value added software optimizations done by the Software and Services Group at Intel to improve Dalvik* execution by orders of magnitude, smooth 1080P video playback, best-in-class HTML5, and power optimizations that take advantage of the silicon to provide fast, responsive, all day performance. Creating Robust, Scalable, High Performance Software with Intel® Parallel Studio XE Intel® Parallel Studio XE Unites Development Tools for Improving Application Performance and Code Robustness For the Latest Generation of Multicore Processors via these Industry-Leading Components: Intel® Parallel Advisor – Threading assistant tool which provides step-by-step proposals for simplifying the transition from serial applications to parallel ones Intel® Composer XE – Optimizing compilers and high-performance libraries for the latest generation of processors Intel® Inspector XE – Powerful thread and memory error checker Intel® VTune™ Amplifier XE – Advanced performance profiler with hotspot and threading analysis IDF Software Sessions on May 15: Rethinking Information Security Jose Antunes Bruno Domingues The security paradigm is changing, just in the last decade the cybercrime growth in a two digits rate year by year. The main reason is the cybercrime motivation, profit, stole of intellectual property and hacktivism. Today, Intel and McAfee, combine software and hardware capability to combat IT security threats, allowing consumers and organizations take full advantage of connected computing experience in a secure way. Intel Business Client Solutions: Intel® vPro™ Technology and Intel® Small Business Advantage Marcio Paulino Edison Rodrigues This session will delve into the powerful new 3rd Generation Intel® Core™ vPro™ processor family and the innovations we are delivering for business customers to “compute with confidence” via enhanced security, simplification/automation, and solutions. This session will illustrate how key stakeholders including end users, SI/ITO’s and Channel MSP’s implement solutions based on Intel vPro technology and unlock the full value of the platform. Additionally, this session explores strategies and tactics for winning with the brand new Intel® Small Business Advantage (Intel® SBA) platform in 2012. Intel SBA is a purpose built platform that delivers out-of-the box value to enhance security and productivity and is targeted for the fast growing commercial segment of small businesses that lack a formal IT department. Develop Optimized Microsoft* Windows* 7 or Windows 8 Applications on Intel® Platforms Miguel Ferreira Luciano Palma Intel brings you the technology to deliver amazing experiences on Windows* running on a tablet, an Ultrabook™ or a desktop. This session will show how to optimize your current applications for the Windows* platform and how to get ready for building optimized Windows 8 applications with Intel® Software Tools and Technologies. Make your application even more attractive, with better performance, enhanced security and greater graphics experience. Cross Platform Development with HTML5 Eugeni Dodonov Jomar Silva Developing cross-OS, cross-device applications has been a challenging problem for many years. HTML5 is the key and being an open standard, it is a great choice for interoperability. HTML5 comprises of a set of web standards that enable innovation on web apps, from rich user interfaces through advanced networking, multimedia resources. This session will introduce HTML5 and its new features and cover its role in the next generation of mobile and desktop based apps. Another topic is PhoneGap, an Open Source Software that allows you to author native mobile apps created with HTML5 web technologies using a single codebase and deliver apps for multiple mobile platforms. Included is a demonstration on how to create an HTML5 Applications using PhoneGap and, using PhoneGap Build Services, enable a remote compile and deployment to multiple platforms. Unified Extensible Firmware Interface (UEFI): Foundation Technology for Next Generation Platforms Luis Pollo Fadi Zuhayri Topics in this session include: • UEFI technology overview • Latest UEFI specifications news and industry adoption • Microsoft* Windows* 8 UEFI requirements • Intel® UEFI Development Kit 2010 SR1 features and capabilities for implementing UEFI 2.3.1 specifications • UEFI Development and training resources
Posted in Software Tools Tags: appup, brazil, digital, Game, game development, intel, Microsoft, Phone, Platforms, technology Comments OffMinuscule Microprojector Promises Bright, Touchable Displays Of The Future
These Fraunhofer microprojectors are still quite a ways off from being implemented into real phones, but the technology is certainly interesting. Based on an insect’s compound eye, the projector is a wafer of tiny LEDs that can twist and turn depending on position. This means there is no “keystoning” and the beams striking the surface will always be “crisp and clear.” “Our projector consists of hundreds of tiny microprojectors in an array, each of which generates a complete image,” said Marcel Sieler, a researcher. “This technology, known as ‘array projection,’ is modeled on nature – on the compound eye found in some insects – and with it for the first time we can create very thin and bright LED projection systems with tremendous imaging properties.” In short, the screen geometry changes with the position of the projector. Using the phone’s position sensor the projector calculates the optimum angle for each micro-array. By adding infrared beams to the mix, the researchers have been able to make the screens touch sensitive, allowing you to tap, swipe, and select items on any surface. Because the arrays are very small you could feasibly stuff these into a phone or even a smart surface that interacts directly with a mobile device. The company will display the system this month but don’t expect it in your phones for a while. The future, as they say, is here. It’s just not evenly distributed. via Fraunhofer
Posted in Software Tools Tags: fraunhofer, gadgets, iphone, marcel-sieler, Phone, position-sensor, projectors, researchers, Smartphones, startups, technology, using-the-phone Comments OffIntel(r) vPro Technology Release 8.0: Processor Requirements
Intel is launching the latest Ivy Bridge processors supporting Intel (r) AMT Release 8.0. This marks the 3rd Generation Intel(r) Core(tm) i5 and i7 Processors. Sometimes it can be challenging to figure out what systems, on an OEM’s website will support Intel(r) AMT features, so here are the ingredients that you must look for: (Intel(r) AMT 8.0) Ivy Bridge processor with Intel(r) VT and Intel(r) TXT Intel(r) Core(tm) i5 Processor or Intel(r) Core(tm) i7 Processor For KVM support, processor must have Integrated Graphics. PCH: Panther Point (Q77, QS77, QM77) TPM 1.2 : Can be removed to meet certain import restrictions Intel(r) VT-x capable BIOS (Disabled by default, can be enabled) Intel(r) VT-d capable BIOS (Disabled by default, can be enabled) Intel(r) TXT capable BIOS (required) TPM 1.2 Capable BIOS Intel(r) AMT 8.0 Capable BIOS Intel(r) ME Firmware 8.0 with Intel(r) AMT 8.0 Intel(r) Wired LAN: (Lewisville 82579 LM) Intel(r) Wireless LAN: Taylor Peak 2X2 – Intel(r) Centrino(rm0 Advanced-N 6205 Intel(Management and Security Status Icon (Recommended; not required) Intel(r) Anti-Theft Technology : Optional There is a handy website that can be used as a reference for Intel Processors and what technologies they support: ark.intel.com . (it will not be fully updated until some time after the launch event in Q2 of 2012.) This link will take you to an i7 processor spec. Here are some screen shots of what you will see:
Posted in Software Tools Tags: amt 8.0, core i5, core i7, ivy bridge, panther-point, processor, question, security-status, Shopping, taylor-peak, technology, vpro technology Comments OffReal Estate Will Always Be The Best Investment: Time To Augment It
Editor’s note: Jacob Mullins is a senior associate at Shasta Ventures . Follow him on Twitter @jacob . I spend a good portion of my day thinking, researching, and analyzing our industry, our world, consumer habits, and the technology products that enhance and cause fundamental change within it. My job is quite literally to see where the puck is going and get there first. My goal is to gain insight into the direction before the shot is hit, before the trajectory is set, and if possible, before the puck is even dropped into play. Over the past months I’ve been mentally mulling over the profundity of Real Estate. Throughout history, real estate has been the most coveted, fought-over, and valuable resource to humanity. Entire civilizations were created, and wiped out, on their level of success in securing it and the access it provided for their people. In the modern age, this has meant the creation of vast amounts of wealth for those who control and monetize it according to their needs, for both countries and individuals alike. In our lifetime we’ve had the spectacular fortune of playing a part in the creation of an entirely new dimension of real estate – the World Wide Web. Like it’s analog counterpart, those who are able to amass surface area and provide enough value to users are rewarded with tremendous wealth. As I look ahead with the eyes of an investor, I ask myself what is the next dimension of real estate and how can it be most opportunistically exploited? The rapid advancement of mobile technologies over the past ten years has created a paradigm shift in user behavior, and thus consumer technology products. “Mobile First” is the strategy of the day, and the inclusion of location-aware data layers is the new fabric of real estate – one that blends physical and digital – resulting in a final product that is much greater than the sum of its parts. We’re at the very beginning, the opportunity is fast upon us to create and own this new Augmented Real Estate, where digital landmarks exist in our physical world. There are a number of companies approaching the landscape with different perspectives, here are a few: Augmented Reality Engagement Companies like Goldrun and Ogmento create branded augmented reality experiences in our physical world. They’re focusing on enabling brands and media companies to reach their potential customers in a rich, more engaging way. They turn the mobile device into the viewing portal to see unique experiences. Leveraging location data, Goldrun is most famous for it’s 24-hour augmented reality pop-up stores for Airwalk that appeared in Washington Square Park and Venice Beach. Here, users could purchase limited edition shoes only available in these “invisible” AR stores. Ogmento is focused on enriching experiences with media content and most famously released an AR app that coincided with the launch of the Paranormal Activity film in 2010. This location-based mobile game turns the real world into the set for supernatural conflicts, where the user battles “demonic forces” interacting in the areas surrounding the user. While these campaigns are lighthouse examples of the creation of new Augmented Real Estate, it’s clear that they are high-touch engagements with the brands. While they’re clearly leveraging strong technology, they may want to consider how to more productize their offering to enable AR across a mass of mobile application developers in a more self-serve model. Digital Breadcrumbs Pinwheel and Red Robot Labs are enabling users to interact with physical locations by creating digital tokens and memories, shareable with others. Pinwheel uses location-data as an anchor point for users to recount memories and share photos. For example, I posted a memory and recommendation at Nook, a small café in the Russian Hill neighborhood of San Francisco. As friends go near the location, they will see that I left a “digital breadcrumb” and can read my post and partake in my memory. Red Robot Labs is activating real world locations and turning them into a game. With their first title “Life is Crime,” users are able to “commit virtual crimes in the real world,” and in a Foursquare-esque check-in process able to virtually battle over physical locations. Here, I can’t help but recall Gowalla 1.0 (ahead of it’s time) which upon check-in would enable users to obtain, carry and share virtual tokens from one place to another. (Shasta is an investor in Red Robot and Gowalla). While there are no lack of services enabling tagging of content with lat-long data, it will be the services that enable users to intelligently discover these breadcrumbs at the right time which will come out ahead. The Viewing Lens For every piece of content added to the augmented landscape, it’s really only relevant if users are able to discover it at the right time. Currently, most software companies are leveraging smartphones as the lens into this world. While, more ambitious contenders are developing hardware solutions to bring the worlds together. Google’s recently announced Project Glass is a set of Internet-connected eyeglasses that intelligently layers data on the glass in front of your eyeball enabling you to walk through the world seeing relevant digital data displaying around you. Innovega , a Seattle-based startup, is taking a similar approach though by developing a contact lens able to display this information directly on the eye – providing access to a simulated 240 inch screen in front of the user. Hardware is a difficult and expensive game to play, but Google is one of the best-resourced players to attack it. I wouldn’t be surprised if there were a number of purely technical research companies that come into Google’s acquisition view as they look to bring Project Glass to market. The market is young and the opportunity is here to start staking claims in the augmented real estate boom. These companies are the pioneers, but there’s an entire frontier to explore with incredible fortunes to be won. [ image via flickr/Justin Otto ]
Posted in Software Tools Tags: Creation, Industry, location, memory, Mobile, opinion, robot, technology, user Comments OffSaaS Worldwide Potential and Advantages: Guest Blog Series by Jay Greenwald
This series of blogs describes considerations for Software as a Service (SaaS) vendors to expand their sales and channels outside their home countries. It discusses SaaS developed for businesses with more than 5 people, which is distinct from software intended for consumers and businesses with 5 people or less. Sometimes, the kind of software discussed in this article is referred to as business-to-business (B2B) software or enterprise software. SaaS Worldwide Potential and Advantages Software is uncommonly easy to distribute globally with only minor changes for local markets, in many cases only local language translation. As many software vendors know, local language translation is less challenging for software developed with modern application development tools such as .NET from Microsoft. The main reason software is so appealing for markets all over the world is that customers in countries such as Korea, Luxembourg or Mexico have the same needs and demand the same features for spreadsheets or customer relationship management (CRM) software for sales automation. Note how few products are so easily adaptable worldwide; watches or books are other examples, but there are very few products as easily adaptable as software. Too see how readily adaptable and easily exportable software is for worldwide markets, compare the ease of a customer using a web browser to sign up for a SaaS subscription from anywhere in the world to the barriers and distribution challenges of importing food, packaged goods or automobiles. There is great potential for SaaS vendors to expand their sales around the world because of the ubiquity of the internet and the “instant” distribution of SaaS products. However, many SaaS vendors don’t know where to begin, have not initiated sales outside their home countries or suffer from unprofitable international operations. There are several key issues SaaS companies should explore to plan and implement a winning international distribution and support strategy. These are detailed below. For software vendors, SaaS products have significant advantages over traditional on-premise software: No physical distribution or installation at customer sites; Lower risk of intellectual property (IP) theft of software source code. SaaS customers also benefit from the inherent advantages of no physical distribution and no hardware deployment. This results in faster ROI as compared to traditional on-premise enterprise software, which requires on-site installation and implementation. The primary reasons SaaS users experience faster ROI are: (1) lower total cost of ownership (2) rapid deployment (3) no hardware required, even as the usage of the application expands across the enterprise. IP protection for any software company is a crucial business consideration, as the source code is the salient “hard” asset. According to The Global Information Technology Report 2010-2011 , published by the World Economic forum and Inseaed, the rate of packaged software that is stolen or pirated still exceeds 70% in some of the world’s fastest-growing markets such as India and China. Software source code from SaaS products accessed over the internet with a web browser are easier to protect than software installed at client sites. Finally, it is also easier to ensure SaaS usage is authorized. International opportunities for SaaS might seem easily attainable because of no delivery and its rapid acceptance, but there are new challenges for SaaS vendors and sales barriers to overcome: Developing a successful licensing strategy and maximizing cash-flow, since payment is spread over the life of the contract on a usage basis; Overcoming customer fear of corporate data residing outside the customer’s network; Integration with existing applications; The customer not controlling application downtime. To exploit the potential of SaaS internationally requires a new business model to support widely dispersed customers and overcome the new hurdles of the SaaS paradigm. To help SaaS vendors think through the business considerations, some general approaches will be outlined in the next blog post in the series. The next blog, “Which Territories to Consider for International Expansion” discusses the largest markets for SaaS software. About the Author Jay Greenwald is the Managing Partner for International Revenue ACCELERATION , a consultancy that helps on-premise enterprise, SaaS and Cloud software vendors expand their sales, channels and go-to-market capabilities outside their home countries. His enterprise software sales, product and M&A experience spans the U.S. and 65 countries. Mr. Greenwald has published International Markets for Enterprise Software Vendors: Europe, East Asia, Latin America, Rest of World . You can find this book on Amazon by searching for “Jay B. Greenwald” on Amazon or at this URL . Mr. Greenwald earned his MBA from Harvard Business School.
Posted in Software Tools Tags: Article, business and marketing, intel sw partner program, latin-america, mexico, Sales, Source, technology, web-browser Comments OffCheck out a "Blideo" Trio on Intel® vPro™ (Intel® AMT) by Gael Hofemeier
Gael has take a favorite medium of hers (the Blog) and given it an added feature twist. She has written three blogs and embedded how-to videos on the following three subjects: Video: Navigating the MEBx Menus of an Intel® vPro™ technology client (Intel® AMT) Video: Taking a look at the IMSS Software on an Intel® vPro™ Technology Client (Intel® AMT) Video: How to Configure and Un-configure an Intel® vPro™ technology client (Intel® AMT) inside the MEBx Menus View these and give us some feedback. Thanks Kathy Farrel Intel® vPro™ Developer Program Manager
Posted in Software Tools Tags: amt, gael hofemeier, how-to-videos, imss, intel, intel vpro, kathy farrel, mebx, menus, technology, the-following, three-subjects, un-configure Comments OffSoftware and TV Watching evolve: Pay no attention that man behind the curtain!
Working with Consumer electronics and being a Techno Geek I find the evolution of our Radio and TV Viewing habits an interesting commentary on our connected world. In the early days of Radio, shows were broadcast at a certain time, and the family would gather around the radio in the evenings to listen to their favorite show. Radio was augmented by TV but essentially had the same consuming method. I have wonderful memories as a family watching the Sunday night movies together. As kids we would anxiously await the yearly viewing of favorite films such as the Wizard of OZ. The “Pay no attention to the man behind the curtain!” line was forever etched as a powerful unveiling of the mysteries of what we believe vs what is real. We have been moving for several years from a mode of “what is on now?” to “What do I feel like watching?” A lazy evening pushing buttons on the remote to see “what’s on” is still possible as you move through hundreds of digital cable or satellite channels, but that isn’t how viewing works now. Instead we have several on demand venues where you can build a list of movies, shows, concerts etc you would like to watch and place them in your Queue. Then when you have time for viewing, instead of watching what happens to be on, you can decide to watch what you previously determined you would like to watch. Netflix was an early leader in on-demand viewing, with many others out there with various specialties. Vudu for current movies, Hulu for TV shows, Amazon for a mix of about everything. This shift in viewing methods has caused me to rethink how I spend my time in front of a TV and additionally just how the TV and Computer are evolving in my home. A recent Netready Vizio TV adds more to this equation. The remote includes buttons for one press access to Amazon, Netflix and Vudu. All of which I have access to now in a very simple UI. I’ll include a picture of the remote below so you can see the buttons too. On the back of the remote is a micro keyboard used to enter user names, passwords and URL’s as necessary to configure the players. This evolution while powerful and changing to the viewing habits, leads me to consider new ways to apply this technology. I’ll cover ideas for augmenting and improving these new abilities in my next blog. It’s great technology which gives us the ability to “Pay no attention to that man behind the curtain” and yet consume the media as we freely desire. Vizio Netready TV remote control front side w/Amazon Netflix and Vudu buttons Vizio Netready TV remote control back side, with micro keyboard
Posted in Software Tools Tags: amazon-netflix, evolution, graphics & media, media, mobility, netready-vizio, technology, vizio-netready Comments OffFrom the Intel AppUp booth MWC 2012
Mobile World Congress is upon us and day 1 has been busy for us at the Intel AppUp booth.
Posted in Software Tools Tags: allow-the-app, desktop-running, encapsulator, existing, help-non-native, intel, intel compiler, intel-composer, intel-turbo, intel® atom™, launch-outside, local-storage, mobile-world, technology, Tools Comments Off5 Things to Consider When Optimizing Your Software for Geographic Diversity
Before investing valuable time and money selling to different geographic markets, you need to have a strong understanding of the various software modifications that are needed to globalize your product. With the international market presenting significant growth opportunities, small to mid-sized software companies thinking about selling in other countries need to understand the technical issues that have to be resolved before offering their products and services to international customers, including: 1. Cultural barriers: Understanding the cultural differences between your business and foreign markets impacts every technical and business decision you will make. From software compatibility to the words you use to market your product, your success in selling to international markets comes down to how much you know about your chosen market’s native language, communication styles, cultural biases, etc. 2. Software optimization: Optimizing your software to effectively connect, communicate and collaborate with international markets requires a framework for software applications that provides interfaces for different languages and can meet technical requirements around a country’s standard programming languages, payment mechanisms, screen design, and other technical competencies. 3. Localization: Revising your product for a particular country requires localizing certain aspects of your software to meet local business standards and best practices. Adapting your software applications to ensure your user interface meets a specific country’s native language, local date, time, calendar, currency, numbers and units of measure are just a few of the things you will need modify to be in synch with international markets. 4. Business functions: Establishing business relationships and hiring trusted and competent local sales representatives, resellers and distributors who know the market is essential to building efficient and reliable business practices and processes around selling and distributing your products from suppliers to customers in new markets. 5. International implementation: The ability to plan and implement software changes needed to effectively serve international customers will ultimately determine your geo-expansion success. Partnering with a company that has the experience and technical know-how in developing, testing and launching software products in international markets can play a critical role for any company looking to expand business beyond their domestic boarders. Before offering its office productivity tool to new markets, Intel® Software Partner Program start-up InstaColl partnered with a company that offered the technology leadership and global influence to meet the software requirements and consumer demands in India and abroad. The collaboration gave InstaColl access to the tools and resources needed to optimize its software and move forward with its national and international go-to-market strategies. To plan, implement and execute a geo-expansion program from start to finish, partnering with a company that has the experience and expertise can help ease the process of identifying and overcoming the technical challenges ahead. For smaller software companies looking to capitalize on new market opportunities, such a partnership can provide the guidance, management and support needed to meet international requirements and local standards to ensure your product is ready to sell to different geographic markets.
Posted in Software Tools Tags: Business, business and marketing, geographical expansion, India, intel, intel sw partner program, isv networking, know-the-market, native-language, Products, technology, Tools Comments Off