If you run a big website, you have a range of good options for staying protected from malicious hacks: hardware from enterprise-oriented companies like Cisco or McAfee, your own in-house support, or hosted professional blog services like WordPress VIP (which is what TechCrunch uses). If you’re a smaller site out on the open web, you have weaker options — at least if you want to get auto-updated responses to a wide range of security problems. Israeli startup 6Scan is out to change that, launching a WordPress plugin today that automatically scans and updates to protect against the latest issues coming up across the web. By “automatically,” I mean that the company’s security team monitors the web and does its own research to find problems, then pushes an update to all of its users. These go out about every hour, according to co-founder and chief executive Nitzan Miron , as they’re discovered and added to the company’s system. Key problems it fixes include SQL injections, cross-site scripting, directory transversals, remote file inclusion and the other top security risks . The scanning software is offered for free, but it will fix remove risks and provide other features, like zero-day research and additional email and SMS support for $10 a month. Although the Israeli company has only been around since April of last year, Miron and his co-founder Yaron Tal worked in web security in their country’s military over the previous years — they’re not new to the space. Other website guards that serve small to medium-sized sites include Dasient (now part of Twitter ), Armorize , StopTheHacker (also recently funded ) and CodeGuard . They each provide a range of competing services for cheaply and quickly identifying threats, and they all offer various methods for containing or removing problems. Miron says that the ability to fix existing vulnerabilities instead of requiring users to take additional actions helps separate 6Scan’s offering from web-based competitors. (Note: I haven’t tested every web site security system around, but so far I haven’t seen others that do this, exactly. Tell me if otherwise in the comments). More generally, another type of competitor here are companies that offer hosted, supported sites for smaller businesses, that accomplish the marketing goals at stand-alone websites. This can include anything from Facebook pages to Tumblr accounts to hosted site creators like Weebly or Webs.com. On that front, Miron says that they’re also talking to hosting companies to get their software auto-installed, and they’ve been getting some interest — so, they’re not only going straight for consumer-style smaller businesses running their own sites. While WordPress is the first live version, Miron says support for other content management systems are coming soon, with Joomla and Drupal in the next few days. In its private beta, 6Scan has already added up a few thousand customers, he adds, many of whom are already paying. The company has so far raised an undisclosed round from YL Ventures , following on seed funding from Israeli incubator Venturegeeks last year. Miron is coming through town now, and planning to present at the SF New Tech cloud meetup at Might tomorrow.
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6Scan’s Auto-Updating Website Protection Service Is Launching Today, Starting With WordPress
The Pinterest Effect: Conde Nast Casts ‘Easy Living’ In The Mold Of Hot New Social Network
They say imitation is the sincerest form of flattery. Done right, it can also help the imitator tap into the zeitgeist and pick up more followers as a result. That looks like it might have been some of the logic behind the relaunch of the website of Easy Living , a UK magazine published by Conde Nast, which relaunched this month with a Pinterest-like grid interface on its home page. To be clear, the site is not about Easy Living turning into a social network itself — there are no followers in different categories, and users cannot “pin” content on the site (not yet, at least) — but the borrowing of the image-based layout, big on images and shorter on text, is unmistakeable. There are others that have noted how Pinterest has affected the development of web-based content: sites like Quora have topic boards, for example, that also speak to the evolution of content discovery from straight linear timelines to those based on subjects. This could be one of the first examples of a magazine’s website taking that to heart. It’s a fitting one: Easy Living’s subject matter is squarely in the area of lifestyle, home and fashion, three areas where Pinterest has particularly done well, picking up millions of pinners in the process. The drive to make magazines more in the mold of hot web properties is something that we may see a lot more of in future, as publishers take tips in their attempt to keep their readers (and advertisers) loyal in the face of a wave of sophisticated (and free) online content. Let by companies like Pinterest. At Conde Nast, this looks like it is just one part of a big push that Conde Nast is making into digital: today the publisher revealed in London that it is now selling 200,000 digital editions of its UK magazines, and now has 965,000 Facebook fans for its various magazines. Those magazine’s twitter feeds, it said, has nearly has many followers. It now has a total of 13 iPhone apps, but it looks like tablet content might be a major point of investment in the months ahead: it said that Vogue UK will start publishing a monthly iPad edition from September; and that 28 percent of its readers now own a tablet, with that number even higher among some of its titles: in the case of Wired UK, 50 percent of its readers own a tablet. With GQ, it’s 42 percent. Smartphones still blow all that out of the water: 90 percent of Conde Nast’s UK readers use smartphones, with more than half of them iPhones. Still, there is more opportunity to get those mobile types more engaged in Conde Nast content: the company says that only 10 percent of its site traffic is coming from mobile devices.
Siri Sibling Trapit Raises $6.2 Million Series A From Horizons
Exclusive – Personalized web search tool Trapit , often called the sister to Apple’s Siri because both were built on the same artificial intelligence project from DARPA and SRI , has just raised $6.2 million in Series A funding. The round was led by Horizons Ventures , the Hong Kong-based venture fund that manages the investments for Facebook and Spotify investor Li Ka-shing . Horizons also previously invested in Siri’s B round. While both Siri and Trapit arose from the same underlying technology and IP, Trapit moved in a different direction. It focuses on personalized search and web discovery in order to bring your attention to the web content that best matches your interests. To do so, the service’s web crawler indexes hundreds of thousands of sites, then utilizes its intelligent discovery engine to find content that matches your “traps” – aka, your saved search terms. In some ways, it’s like an RSS reader, except that instead of subscribing to websites’ feeds, you’re subscribing to topics. As you continue to use the service, you can improve upon its initial recommendations by providing feedback. In addition, unlike several “topic based” web discovery services, the traps are entirely unique. No two users’ traps are alike, even if their search terms are the same. With the additional funding, Trapit plans to grow its development team, continue its app development and core R&D investments and expand to other platforms, including mobile and tablet. Rob Majteles, Founder and managing partner of Treehouse Capital and a GP at Oak Investment Partners is also joining Trapit as an outside, non-investing Director. Majteles, who has been an informal advisor since Trap.it’s formative stages at SRI, will join the company’s board. The new board will now include himself, plus co-founder and CEO Gary Griffiths, co-founder and chief Product Officer Henry Nothhaft, Jr., SRI’s Steve Ciesinski and Frank Meehan of Horizons Ventures. Trapit was also just selected as one of the eight finalists for the SXSW Accelerator in the Most Innovative Web Startup category, which Siri won in 2010. The company now delivers over 4 million articles per day and has seen over 2.5 million users since launch.
Facebook’s Free Social Cards From Moo Are Going Like Very Hot Cakes
Some 24 hours after we broke the news that Facebook had engaged Moo to be the sole creator of its new ‘social’ business cards service we have some exclusive numbers on what that deal is translating into. The promotion of 200,000 free packs of 50 cards is on a first come, first served basis. However the offer is capped at 5,000 orders per day (that’s 250,000 cards per day) in order, Moo says, to ensure a “strong ethos of customer service and to make it fair.”
Dijit Remote Control App For iPad Finally Goes Live
Dijit teased us with a preview of their iPad-optimized remote control app back in December, but home theater convergence aficionados will be glad to know that the app is finally available in the App Store. As previously mentioned, the Dijit app has already graced many an Android tablet , but the iPad-friendly version sports a few new tweaks to improve usability. Full screen remote? Check. Larger buttons? You bet. And as always, Dijit allows users to manage their share what they’re watching on Facebook and Twitter, manage their Netflix queues, and engage in some good old-fashioned channel surfing with minimal setup. The app is live (and free) in the iOS App Store , but you’ll need some extra hardware in order to use your iPad for artfully dodging Jersey Shore reruns. Don’t forget to have a Griffin Beacon IR blaster or a compatible Roku device handy, or else you’ll be left checking listings and sharing show recommendations on one device and controlling your home theater setup with another.
The Decline And Fall Of The Appian Empires
A couple weeks ago, MG wrote : Android development itself remains a huge pain in the ass. I hear this again, and again, and again . Which took me a bit aback. I’ve developed numerous Android and iOS apps (though not games, so I can’t speak to the differences there) over the last few years, and neither set of developer tools seems to me to be hugely superior: both have their strengths and their really irritating failings. But then I realized–if you’re an iOS developer moving to Android, then yes, Android would initially seem a million times worse, just as the converse would. It’s just that the converse has been far less common. The platform you don’t know always seems unbearably clumsy, whereas the platform you do know generally feels easy and comfortable: you’ve already gone through the setup nightmares, figured out its quirks and idiosyncracies, and learned what not to do or try. This, I think, is a big factor in the reign of apps. Ever since the App Store came out, people have been prophesying that apps are a passing fad, soon to be replaced by HTML5. For years now, PhoneGap and Sencha , Mono , etc., have offered cross-platform app development, ie the ability to write a single app that works on both iOS and Android. If the transition between the two is such a giant pain, then why wouldn’t everyone do that? Well, there are a whole bunch of reasons. Cross-platform apps are still slower and clumsier. They don’t feel as polished as native apps; also, they generally don’t look like native apps. It’s a pain to get them to work with the many hardware and software services provided by the device’s OS, which native apps do very easily. Generated code is almost always much inferior to written code. To get real estate on the phone’s screen, and presence in the app store/market, you have to package your HTML5 in a native-app wrapper, which can quickly begin to feel like the worst of both worlds. Also, cross-platform development in and of itself means learning Yet Another Set Of Tools And Languages. For some time Apple ruled the only app platform that mattered, so writing apps meant Objective-C, XCode, and iOS libraries. Then Android began to boom. App developers who wanted to expand to it as well had a choice: either learn how to develop native Android apps, or expend a comparable amount of time and energy learning how to write cross-platform apps that would be mediocre on the iOS environment where they already excelled. No wonder the latter never took off. But the story is far from over. More and more developers are becoming fluent in HTML5 (which is really very powerful ; in particular, it’s easy to write apps which are fully functional even while offline) for web app development, and more and more “apps” are really becoming “mobile portals to web services”. It would be much easier for such services to have a single HTML5 interface, tweaked slightly depending on whether the client is a phone, tablet, or desktop, than to have to support an Android app written in Java, an iOS app written in Objective-C, and an HTML5 desktop web client. This is doubtless one of the motivations for Facebook’s long-mooted “ Project Spartan “. Unless Apple and Google take the drastic step of crippling HTML5 in Android/iOS, it’s really hard to see this not happening over the medium term. (For the short term, see Ben Savage’s excellent “ 14 HTML5 Predictions For 2012 ” post.) If Windows Phone starts to take any significant bite out of the marketplace, and a third app platform arises, it will happen even faster; developers will throw up their hands and head to HTML5 en masse. But even if the Android/iOS duopoly continues to reign, the HTML5 is on the wall for native apps. They’ll continue to reign through 2012, and maybe even 2013; but make no mistake, their days are numbered. Image credit : Wikipedia



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